WHAT IS SEO?
The term Search Engine Optimization (SEO) is constantly thrown around by every agency out there. At its core, SEO is making sure your website or application is discovered by search engines like Google or Bing.
This is very crucial for a business that wants their name out there or for an organization that needs their works to be known. It involves researching and knowing keywords to use and optimizing webpages to serve relevant content when a user searches for a specific topic. Relevant content is king when it comes to SEO.
IMPORTANCE OF SEO
- Increases brand visibility and makes it easy for prospects to find your business.
- Increased web traffic as a result of brand visibility
- Enables creation of relevant content since time is taken to create this content